The SŌM essentials
Una selezione di formule iconiche da cui iniziare il tuo rituale.
Korean Beauty.
Carefully selected.
A curated selection of Korean products for face, body, and hair, to accompany every moment of your routine.
Find Your Routine
Korean Beauty Rituals
Each ritual stems from a different need. Discover the one that suits you best.
Start here
Find the most suitable products for your skin's needs.
Hydration
Hydration
Brightness and Spots
Brightness and Spots
Sensitive skin
Sensitive skin
Acne and blemishes
Acne and blemishes
Anti-Aging
Anti-Aging
Skin barrier
Skin barrier
SŌM Bestsellers
Discover the most loved products selected for an essential, effective, and Korean-inspired skincare routine.